Current Trend Electrical Identity

Current Trend Electrical Identity


Current Trend Electrical Identity: Identity created for an existing electrical business under new ownership.  The new owners wanted to overhaul the existing brand in favour of a more contemporary look.

A round edged sans serif C and T were re-jigged to form the light bulb icon whilst an energised ALLCAPS logotype was used underneath to associate the company’s name with power and energy.

The new logo and support graphics were then used across business stationery, polo shirts, stickers and vehicle wraps.

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May 14, 2015