Franklin Five

Franklin Five needed a fresh look following a shift in their product and market focus (they now sell super funky things for the little ones as well). YAK YAK designed their new brand to be minimal, modern and adaptable as the brand needed a logo that varied to suit the different arms of the business.

A series of repeat patterns and graphics were also developed to support the logo in its differing uses and form the base of all visual marketing material the brand will release in the future.

September 20, 2016